Issue 3: October 2009

Welcome to our latest newsletter. We're making the web work even harder for our clients in these challenging times, and we’d like to show you how with examples of some recent projects. In our last issue, we focused on the world of webcasting and streaming media. This time, we take a closer look at some of our clients’ corporate video projects.

For other interesting examples of how you could be using video more effectively to get your own communications messages across visit the Project Gallery.

New this month is climatetalks.tv, World Television's online video news portal to support global media during COP15 - the United Nations Climate Change Conference in Copenhagen in December. Visit www.climatetalks.tv to find out more. 

Kind regards
The World Television Marketing Team

The Annual Meeting of New Champions provides a platform for the world’s top executives to engage with global movers and shakers to shape the future of business. Organised by the World Economic Forum together with the Chinese Government, this year’s meeting was held 10-12 September in Dalian, China, and focused on the role that global organisations and multinationals are playing to drive future growth.

World Television’s production team filmed for three days at the event, producing an impactful 60 second overview of the Meeting’s highlights, which was shown on the final day of the conference at the Closing Plenary.

On their return to London, the team used the footage to edit a five-minute highlights package, set to music and incorporating comments from international CEOs and other prominent political leaders. This video sits on the World Economic Forum’s website, and will be used by its marketing department to target thousands of stakeholders and potential participants.

Manchester United marked the end of their Asia Tour 2009 by putting their shooting skills to the test. Hublot, the club’s official sponsor, challenged several of the team’s best players to score money for charity by kicking a football from the shore of the ‘West Lake’ in Hangzhou, China, into a bulls-eye moored in a boat 16 metres offshore.

For each goal scored the Swiss watchmaker promised a donation of $250,000 to the HOPE foundation, a non-profit organisation that raises funds to help educate underprivileged children in China and Hong Kong (see www.hope-ef.org). The event also marked the launch of two spectacular Hublot watches – the latest edition of the ‘Red Devil Big Bang’ and the brand new ‘One Million $ Black Caviar’

World Television produced B-Roll footage, interviews with the stars - including Sir Alan Ferguson, Rio Ferdinand, Patrice Evra and Ji-sung Park - and covered the press conference publicising the event (see the Multimedia News Release in English and Chinese). We also created a short, sharp and stylish highlights video of the event, which was sent out to the top video-sharing portals including YouTube, Yahoo Video!, Revver and Metacafe.

In order to demonstrate a clear growth strategy to its investors, and highlight the experience and ability it has to deliver value from its project pipeline, Anglo American commissioned a short video ‘Growth Strategy in Action’ to support its recent Interim Results announcement.

The film features CEO Cynthia Carroll and Anglo American’s Leadership team describing the development and strategic benefits of three strong growth projects:

• Los Bronces Expansion: copper, Chile
• Barro Alto: nickel, Brazil
• MMX Minas Rio: iron ore, Brazil

All three projects are on track and well-timed to enter production. Presented together, they make a compelling case for the company’s growth strategy.

World Television filmed key interviews at Anglo American’s headquarters in London, illustrated by original high-quality material shot on location at the different projects. Our production crews braved equatorial conditions in Brazil and sub-zero temperatures on mountain tops in Chile to turn the film around in less than four weeks – from concept to delivery.

Each year Electrolux holds a global design competition, Design Lab, aimed at undergraduate and graduate industrial design students, who are invited to present innovative ideas for futuristic household appliances.

 The theme for 2009, “Designs for the next 90 years”, marks Electrolux’s 90th anniversary. Students were briefed to create thoughtfully designed products to shape the way people prepare and store food, wash clothes and do dishes over the next nine decades. Over 900 entries were received from students in over 50 countries. 

The 2009 Design Lab awards show was held as part of the 100% Design exhibition in London on 24 September. In addition to managing and producing the show, which included live and on-demand webcasting of the whole event, World Television filmed and edited a number of videos leading up to it:

• a ‘call for entry’, inviting students to enter the competition
• an overview of the eight finalists and their creations
• the official event opening film & webcast trailer
• a nominee film used on the night to build suspense before the winner was announced

For more information on Design Lab visit the microsite, www.electroluxdesignlab.com.

• We’ve recently welcomed a new Managing Director to our team in Stockholm. Henrik Ahlen takes the reins of the Stockholm office, with more than 20 years' experience in the video communications industry. Read more.

• We were nominated by readers of Streaming Media Magazine for a European Readers’ Choice Award.

• Our office in Frankfurt celebrated its 10th birthday last month. To mark the milestone, we held a competition to see who could find the birthday treat hidden in our brand video. Can you spot it?