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Welcome to the latest edition of One World. Below you’ll find a range of case studies showcasing the ways in which companies are using video to enhance their corporate communications. Contact us to find out more.
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| NBA CHAMPION SHOOTS HOOPS FOR CHARITY |
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In August Hublot enlisted the help of NBA Champion, NBA Finals MVP, Olympic Gold Medallist and seven-time NBA All-Star Dwyane Wade to raise money for charity in a way befitting to his status as an international sports hero.
The ‘One Million RMB Basketball Charity Challenge’ was held at the Forbidden City in Beijing, China. Dwyane’s task was to shoot baskets from a number of positions located around a court, with each position varying in difficulty and corresponding to a different sum of money that Hublot would donate if the shot was successful.
The event ultimately secured an impressive $USD1m for leading non-profit organisation, One Foundation. Founded in 2006 by Beijing-born and International Hublot Ambassador Jet Li, One Foundation provides support to various educational, health and family service programs, particularly those that benefit underserved communities.
World Television was on location in China to pull together a high-end, five-camera production showcasing the event. We edited a highlights’ video and 10-minute B-Roll onsite to guarantee a fast turnaround. The highlights package was distributed online to the world’s top video-sharing sites, while the B-Roll was pushed out to targeted international media. A Multimedia News Release containing a text-based press release, high resolution images and event-related video content was emailed to the media almost immediately after the event to increase exposure.
A great result for Hublot: over 72,000 watched the video online, while television news coverage reached over 45 million viewers. |
| EUROPE’S BIGGEST URBAN MALL UNVEILED |
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The largest urban shopping centre in Europe, Westfield Stratford City, threw its doors open to the public in September, well ahead of the London 2012 Olympic Games.
Located in the heart of East London and just a stone’s throw from the Olympic Park, Westfield Stratford City covers over 1.9 million square feet. It boasts more than 300 stores and 50 eateries, a 17-screen all-digital 3D cinema, the UK’s largest casino, a 14-lane bowling alley and over 600 hotel rooms. The retail centre has been designed with environmental sustainability in mind – 75% of its electrical power will be met through an onsite Combined Cooling, Heat and Power Plant (CCHP) which will help to achieve carbon reduction targets of 50% by 2020.
In 2008 Westfield employed World Television to secure media coverage of the launch of its other London-based retail centre in Shepherds Bush. This year we were onsite in Stratford to once again deliver a comprehensive broadcast public relations strategy.
In addition to coordinating live radio interviews between key Westfield spokespeople and major European and Australian broadcasters, we produced countless videos and made them available online. Content targeted to international broadcasters was hosted on Westfield’s digital newsroom – consequently reaching a TV audience of over 2.5 billion – while videos for the general public were posted to a new social room. Our designers created the newsroom and social room especially for the event and made sure they were kept up-to-date with fresh content as soon as it became available.
For a taste of the event click here to view the webisode. |
| ANGLO AMERICAN: WHERE SAFETY MEANS MORE |
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Anglo American’s latest safety video has been recognised in two top international awards competitions.
'Welcome to Anglo American: Where Safety Means More' was produced by World Television to help the mining giant’s employees, contractors, visitors and the wider public understand the strength of its commitment to operating safely, sustainably and responsibly. The video takes the viewer on a narrative journey that demonstrates the comprehensiveness of Anglo American’s approach, and the truth of the title. It was rolled out across the organisation’s corporate offices and business units in March and is used as an induction tool. It also is available to external audiences via Anglo American’s corporate website. Click here to view it.
The programme was awarded a Silver Plaque in the Special Achievement category for Direction at INTERCOM, the international communications media competition held in association with the Chicago International Film Festival. Established in 1964, INTERCOM is one of the longest-running international contests of its kind. It recognises creativity in the non-theatrical dimensions of filmmaking and honours a wide range of corporate-sponsored, educational, branded and web-based films.
Welcome to Anglo American also picked up silver at the Cannes Corporate Media & TV Awards. The Silver Dolphin trophy was presented to World Television for its place in the Best Corporate CSR Film category. The event, now in its second year, was held on 13 October in the French film capital and welcomed over 400 productions from 207 countries worldwide. |
| IN BRIEF |
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- We streamed Nokia World live to ginormous audience. The on-demand streams are available here.
- We picked up a couple of accolades at the US International Film & Video Awards. Our corporate films for Anglo American and Shire won awards in the original music and public relations categories
- Our streaming services were nominated by the readers of Streaming Media magazine in their annual Reader's Choice Awards
- We formed a partnership with Kontiki, a leading provider of cloud solutions for enterprise video communications, to enhance our online delivery capabilities
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