Issue 4: February 2010

Welcome to our first newsletter for 2010.

We’re continuing to help our clients use video to enhance their communications strategies. In this issue you’ll find examples of how companies are reaching out to global broadcasters, online journalists and bloggers to get maximum coverage of their news stories.

For other innovative examples of how you could be using video to effectively support your corporate communications, visit our website, www.world-television.com.

We will soon be launching our new desktop webcasting service. More details will follow in the next issue of One World. If you can’t wait that long and would like to find out more about our beta-testing programme, don't hesitate to contact us.

Kind regards
The World Television Marketing Team

Video360 is designed to make it easy for you to use the same video in multiple ways – for journalists to download (Video News Manager / Multimedia News Release), for employees and customers to watch online (Channel Player), for bloggers to enrich their blogs and for the YouTube visitor to discover (Push360).

World Television’s Product Development team is in the middle of drafting new specifications for the upgraded platform. When the makeover is complete you can expect a platform with added security that provides more comprehensive reporting and interconnects seamlessly with social media channels, such as Twitter, Facebook and LinkedIn. It will also enable us to distribute our clients' videos to bespoke iPhone, Nokia and Android ‘apps’.

Email us if you’re interested in finding out more.

The European Space Agency (ESA) will launch its satellite, CryoSat-2, from Kazakhstan in March as part of its series of Earth Explorer Missions.

CryoSat-2 is the third in a series of research missions dedicated to learning more about the effect of human activity on the planet. Its specific objective is to determine how climate change is impacting the Earth’s ice fields.

World Television has been working together with ESA for the last five years on its strategic media relations. In order to maximise coverage of the 25 February launch we are proactively contacting our extensive network of television broadcasters in France, Spain, Belgium, Germany, The Netherlands, the United Kingdom and Italy to sell the story in.

Video footage, 3D computer animations, images and other supporting information will be available 24/7 around the landmark event through ESA’s MediaCorner. The MediaCorner is an online library of resources targeted to broadcast and online journalists, developed and hosted by World Television using our Video News Manager application to support ESA’s media relations strategy.

Over the past six months, multimedia content on the site – which includes information for ESA’s most recent missions – has been viewed almost 12,000 times by just over 6,000 unique users, resulting in countless hits across TV and the web.

Thousands of fans across the world will have a chance to see the solid gold FIFA World Cup Trophy, which began its journey from FIFA’s headquarters in Zurich, Switzerland, in September. The Trophy will travel a total of 134,017 kilometres (83,274 miles) across 86 countries before reaching its final destination 225 days later.

World Television managed the live webcasting, video production and broadcast and online media relations globally for the Tour’s launch, which is sponsored by Coca-Cola. In order to house B-Roll footage of the event, along with other multimedia content such as press releases, campaign artwork and images, we built a bespoke Digital Press Centre for Coca-Cola using our Video News Manager platform. The Press Centre is integrated into Coca-Cola’s website but is hosted by World Television so as not to impact their IT Network. Video content on the site is available in multiple file formats and is accessible to journalists 24 hours a day, seven days a week. We are continuing to refresh it with new content as the tour progresses.

Our media relations activities around the launch campaign achieved a global audience of over 500 million viewers. Total B-Roll airtime was over 2 hours, with more than 300 confirmed television hits to stations around the world. And we recorded almost 350 downloads of content from the Digital Press Centre.

"Our subscription to climatetalks.tv enabled us to cut through and soar above the intense jostling for attention that characterised COP15. Given the range of experts we deployed at the event and the range of issues we addressed there, climatetalks.tv proved an efficient and cost-effective means to broadcast a series of concise, targeted, thematic interview clips to a wide and diverse audience.”

Javed Ahmad, Director of Communications, IISD.

climatetalks.tv was designed for the media to report on climate change issues leading up to and during COP15, the United Nations Climate Change Conference held in December 2009. It holds video content, press releases, images, shot-lists and other media assets – such as PDFs and Word documents – and makes them available permanently to broadcast, print and online journalists worldwide.

While COP15 may not have achieved what it set out to, climatetalks.tv has been well-received by the media – since its inception over 250 journalists have registered to gain access to video and multimedia content relating to the debate. Key non-governmental organisations (NGOs), including the World Wide Fund for Nature (WWF) and the International Institute for Sustainable Development (IISD) have received thousands of previews and hundreds of downloads of content posted to the site.

Content will be available on climatetalks.tv throughout the year as it becomes critical for world leaders to agree on an official response to climate change. If you’re interested in making your videos available on the portal, email us.

• We’ve been nominated for an IVCA Award...but the official announcement is under embargo so we’re not at liberty to say any more. Details will be announced on the IVCA's website on 26 February.

• We’ve expanded our German operation by opening a new office in Cologne and we welcome Justin Fabritius, Executive Producer, to the team there. Click here to read more.

• We’ve been at the BAFTAs, Britain’s version of the Oscars. Check out the Multimedia News Release for more information and coverage.

• We were at the World Economic Forum in Davos, Switzerland, at the end of January for the eighth year running. Watch our videos here.