Welcome to our final newsletter for 2010.

As the year draws to a close we leave you with some ‘food for thought’ in the form of several new, online video case studies. See how some of the world’s leading brands are using video in interesting ways to support their crisis communications, star-studded sponsorship initiatives and PR activities.

If you’d like to find out more about integrating video into your communications strategy for 2011 visit our website or contact us today. Our specialist services include corporate video production, media relations for online and broadcast PR, and webcasting.

Best wishes for the festive season,
The World Television Marketing Team

BP: WHAT REALLY HAPPENED IN THE GULF OF MEXICO
BP Gulf of Mexico Oil Spill

On 20 April 2010, the Deepwater Horizon drilling rig blew up and sank in the Gulf of Mexico, tragically killing 11 workers and leaking oil into the surrounding ocean. The events that unfolded in the days and months that followed were played out extensively across the world's media. Now with the well capped, the spill contained and the surrounding coastlines cleaned up, BP will give a definitive account of what happened in the Gulf of Mexico.

BP has commissioned World Television to produce a feature-length documentary about the DeepWater Horizon oil spill and its response to the disaster. The aim of the film is to give an objective account of the events and their overall impact – to humanise the story where possible and relate what happened through the eyes of people who were there.

With nearly 10 years' experience as video producers for the BP Group, World Television worked alongside the organisation during the crisis, producing short videos to document every aspect of the response - in the air, on the sea, along the shoreline and within the community. Just a few days after the incident a specialist team from World Television set up a production facility in Houma, Louisiana, the location of BP’s main response centre. During the critical period that followed, we produced a stream of over 180 video reports for BP's external and internal websites.

The documentary will draw upon this unique archive of material, as well as including retrospective interviews with key BP people and external commentators. Due to be completed in February 2011, the primary audience for the film is BP employees. It may also be distributed for global broadcast later in the year. For further information contact Paul Ver Bruggen.

CELEBRITY CHEF WHIPS UP POMEGRANATE-INSPIRED FEAST
Martin Blunos for POM Wonderful

Celebrity chef, Martin Blunos, has been cooking up a storm in his role as brand ambassador for POM Wonderful.

In order to promote the health benefits associated with the antioxidant pomegranate fruit, Martin has created a stable of mouth-watering recipes based around POM Wonderful's 100% pomegranate juice. The dishes, concocted especially for POM, comprised Slow Cooked Pork with POM Glaze; Pomegranate Kasha (a spin on a traditional Slavic dish); POMacotta, panna cotta with a twist; and POM & Ginger Jellies.

In addition to filming each recipe step-by-step, World Television shot an interview with the self-monikered 'Baltic Walrus', one of the UK's greatest chefs and title holder of two Michelin stars. The videos join a host of other POM-inspired dishes online at pomwonderful.co.uk as part of POM's Chef Series 2010.

WORLD TENNIS NUMBER FOUR OPENS UP IN FIRST-EVER WEB CHAT

British tennis champion, Andy Murray, opened up to supporters in his first-ever live web chat last month, prior to the ATP World Tour Finals. The event, streamed exclusively in association with Highland Spring, andymurray.com and telegraph.co.uk, was hosted by well known English television and radio star, Jonathan Ross.

Fans were given the opportunity to submit questions online for the world number four prior the event, and live throughout it, via andymurray.com, Daily Telegraph’s website, Facebook and Twitter. Forwarded from as far afield as China, the questions formed the basis for Jonathan’s interview and revealed a glimpse of the man behind the star.

World Television coordinated the set and staging for the event and managed the production of the live webcast. We also produced and edited an on-demand version of the web chat, which is now available at andymurray.com.

MARADONA BACK ON FORM TO RAISE MONEY FOR CHILDREN’S CHARITY
Maradona Kicks for Children's Charity In Russia, luxury watch brand Hublot enlisted the help of legendary Argentinean footballer and manager, Diego Maradona, to raise money for children’s charity.

The challenge presented to Maradona was to kick 10 balls from 10 metres in an attempt to hit 10 targets of differing dimensions that ranged in value from USD$25,000 to $300,000. The event, which took place on the roof terrace of Tsum department store in the heart of Moscow, ultimately raised $500,000 for charity. The money is earmarked for the Raisa Gorbacheva Memorial Institute for Children Haematology and Transplantation and will be used to set up the first unrelated bone marrow donors’ registry in Russia.

World Television worked in partnership with Hublot to undertake the media relations around the event and was on-location to film a highlights package, which is now available on YouTube. The highlights package, along with an interview of Maradona, B-Roll footage of the event and a text-based press release was incorporated into a Multimedia News Release (MNR – a digital press pack) and emailed to the world’s media shortly after the event, subsequently securing coverage across over 100 TV stations worldwide.

IN BRIEF
IVCA LiveCom Awards
  • We’re celebrating silver and bronze medals in Communicate Magazine’s Digital Impact Awards – silver in the 'Best Multimedia Press Release' category for Coca-Cola’s Yawnbusters Multimedia News Release and bronze for BP’s quarterly review programme, Performance in Perspective ('Best Digital Employee Communication')
  • Our high school graduation webcasts for the US Army also won an IVCA LiveCom Award for ‘Best Internal Experience – International Events’
  • We were on location at Heathrow Airport in London when T-Mobile’s ‘flash mob’ hit town
  • The boys of World Television joined the thousands raising awareness of prostate cancer by supportingMovember and growing dubious facial hair
  • We’ve been awarded the webcasting contract for the World Economic Forum Annual Meeting, held in Davos, Switzerland each year